Yearly Archives: 2015

Networking your office

Posted on December 23, 2015 at 11:47 pm

Networking computers is a fairly common task that many companies already use. It allows a group of people on a network to easily share information with each other.

Networking is usually done via an intranet system where all the PC’s are hooked up to a server. This server will pass the information from one PC to the next allowing each user to be able to open and edit documents.

This not only saves time but also can increase security in terms of backing up files from local PC’s to a central one in case of data loss. If sharing sensitive information this network needs to be highly secure to allow it to not be accessed by third parties without your consent.

Making sure that your server is updated regularly and that it, itself is also backed up is a vital part of data security and should be done on a regular basis.

 

Posted in IT Solutions

Buying software online

Posted on November 29, 2015 at 10:20 pm

When buying software online, you do need to be really careful that you know exactly what you are buying as many people do get stung. Many auction sites allow software to be listed without really checking if it is legitimate. If the price of the software looks too good to be true, then it probably is.

A friend of mine recently brought what he believed to be a genuine version of Windows 8. He was sent a product key to use after payment and was given a link to the download screen. At first everything seemed fine and all was working correctly but he soon realised that what he had was in fact only a trial version and therefore set to expire in 60 days.

It is very hard to try and get your money back from these types of sales, especially as often you do not have anything physical to show for it.

 

Posted in IT Solutions

Cloud based software for your business

Posted on October 31, 2015 at 3:35 pm

Many companies are now looking to move much of their software and hosting to cloud based systems. This means that the software is not actually held in their office as such but on servers that are “up in the cloud”. There are many advantages in doing this such as disaster recovery is made easier, software can be accessed from multiple locations with an internet connection and also sometimes even saving money.

Some companies use cloud based hosting for their website. This allows them to access more bandwidth when needed during busy periods such as Christmas for many retail businesses. They can relax knowing that when the sites calls for it, the extra space is there meaning the website will not shut down due to too many hits.

The initial cost of migrating to cloud software may be quite substantial, but many businesses find that they make this back within the first year or so.

 

Posted in IT Solutions

Thinking about branding

Posted on September 30, 2015 at 7:32 pm

When it comes to company branding the design or your website, promotional material and other advertising avenues are vital. As they say, a picture speaks a thousand words, so when choosing your company branding you should always consider what it is portraying to your customers. Colours have a big influence over what you want to say about your business. For example, if you want to show people that you are an innovative company, that is always advancing and keeping up with the times then you may want to use bright colours that stand out and are a little bit daring. Whereas if you want to show that you are a company that uses natural materials and put a lot in to the environment, then natural colours such as browns and greens will help you get your message across.

You should make sure that your branding is carried out across all platforms in a uniformed way so people start to recognise your brand whether it be from a website or bill board.

 

 

Posted in Design

Design touches to improve your website

Posted on August 30, 2015 at 9:22 pm

If you have a company website and want to make it look more professional, there are a few simply things you can do to transform your website. As the World Wide Web grows day by day, new techniques are coming out and the way your website looks and functions often requires a number of updates throughout a year.

One way to improve your site is to look at all the images used on it. A recent survey has shown that poor quality images can make a business lose a number of sales as the visitors perceive that the product or service is not good quality as the image does not represent it in a clear way. This could be because you have enlarged an image too much, it’s too small, it has been distorted because it have been stretched or that it has simply been taken at the wrong angle.

Hiring a professional photographer for half a day can cost as little as £200 and can ensure that you have high quality images to showcase your business on the web.

Posted in Design

Google+ removes interstitial ads

Posted on July 31, 2015 at 9:42 am

Google have announced that they are going to remove the interstitial ads that were shown to mobile users when visiting the Google+ pages through their mobile web browser. Goole initially created a page that popped up on your web browser (on mobile devices) that asked you if you wanted to install the Google+ app. This page would then take you through to the relevant app store to allow you to download the app.

Following some extensive research Google found that only 9% of people actually would click to download the app whilst a staggering 69% of visitors left the site completely. Following this they then shrunk the ad to be that of a banner that ran across the top of the browsers. They found that an additional 17% of visitors stayed on the site but still no more downloaded the app. With this information they made the decision to scrap the interstitial ads altogether as they would rather retain a larger percent of their customers than get them to download the app.

Posted in News

How to make your IT department more productive

Posted on June 29, 2015 at 8:52 pm

For anyone who works in a large company you’ll know that you always hear things like “I’ve asked IT to set this up, it’ll only take 5 minutes and they still haven’t done it!” these frustrations are often voiced in an office without really realising that if all 500 staff have a 5 minute job that needs doing that is going to use up a lot of the IT resource.

For an IT department to work effectively then you need to have some sort of ticketing system where any jobs can be logged and prioritised as necessary. You also need to make your staff aware that they must use the ticketing system and try to explain the task that needs doing coherently to ensure that the IT department understand what’s required without having to go back and forward with queries.

A good ticketing system should be able to automatically sort tasks into a basic priority queue, depending on what category they fall in to, and should be able to distribute the work to a member of the IT team and if necessary set up reminder alerts if the job isn’t completed with in an agreed SLA time.

Posted in IT Solutions

Logo design for your business

Posted on May 29, 2015 at 7:16 pm

A logo is of great importance to any company as it is often the first thing someone will see and will give them an impression of your business. Think about some of the major brands, their logo is so easily recognised now that often they do not need to put their company name on advertising boards, just the logo is enough.

In order to create a great logo, you need to find a good graphic designer. Lots of people will say they can create logos, but creating a logo that represents your business in the right way and conveys a message is much harder.

Before employing any graphic designer, be sure to ask to see examples of previous works they have done so you can get a look and feel for the kind of work they have produced based on a brief.

Logos can range in price from as little as £30 to upwards of £300 so make sure you check in advance what you will be expected to pay and how many versions they will offer you to chose from.

Posted in Design

Is cloud software the solution?

Posted on April 28, 2015 at 10:41 am

Cloud software may sound like a fairly new concept but it has been around for many years now but only recently started to be used on a larger scale. Some of the largest IT / Web software companies in the world are now switching over to selling cloud based software to their customers.

There are many befits of cloud software yet still many businesses have not made the switch. This may be for a number of reasons but some of the main ones are; Their internet connection is poor therefore cloud based software may be unreliable, they do not have the know how or resources to be able to migrate all their existing data over to a new cloud based software program and simply that they do not know enough about it to consider it.

If you do have a business and are not currently using cloud based applications then why not speak to your IT tech or do a bit of research and see if it may be suitable for you as you could save a substantial amount of money by switching over.

Posted in IT Solutions

Qualifying your visitors

Posted on March 27, 2015 at 12:41 am

Some companies become extremely focused on the number of visitors they get to their website, and although this can be an indication that your site is performing well, may not actually produce that much business for you. They may spend hours studying the statistics and wondering why they are getting so much traffic but not turning over much.

Qualifying your audience will possible reduce the number of visitors to your site but will mean the quality will improve – by qualify I mean people that are actually very interested in your business or products rather than landing on your site accidentally.

There are a number of ways of doing this depending on what marketing avenues you use. If you use Google Adwords, be sure to chose the correct keywords. Do not just go for broad phrases as this will be costly and also a large percentage of visitors will not interact or purchase through your site if it is not what they are really looking for.

Posted in Marketing

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