Yearly Archives: 2019

Choosing the right laptop

Posted on April 8, 2019 at 12:26 pm

When it comes to choosing a laptop you are inundated with options. Prices range from a couple of hundred pounds up into the few thousand pounds and many fall somewhere in between.
Certain laptops are better for certain tasks, so if for example, you play a lot of games on your laptop then you will want to opt for one that has a great graphics card and lots of memory.
If you use your laptop for work then it is important that it is fast and reliable. You should always do plenty of research and read reviews on a number of sites to get a true idea of how good a laptop is. Some of the main retailers such as Pc World, allow you to compare a number of laptops so you can see what you get for your money. As with many things, often if you spend a little bit more you can get a much better spec but you need to know where to draw the line.
SSD memory has been around for a number of years now but is being used in more and more laptops. SSD stands for Solid State Drive and not only does it make the laptop faster, but it can also mean it is more reliable as there are less moving parts. Laptops that have SSD memory fitted can be quite expensive compared to non-SSD models and you may find that you have to drop in hard drive size to make up for the additional prices.

Posted in IT Solutions

Is your website clustered?

Posted on March 28, 2019 at 1:24 pm

A website can be a powerful selling tool. You want to give your customers lots of information and showcase your products of services. But you need to do it in a tasteful way and be sure that you don’t actually end up putting people off by having too much on there.

Research shows that a website that has too many adverts or too many moving parts or simply just too much information can be overwhelming and off-putting. Often many of the people that actually land on these types of sites will leave without even trying to look for what they came on to the site for. If there is constantly moving banners, with little time for them to actually read them or annoying pop-ups that keep coming up, you need to rethink your site and quickly.

A website should be easy to navigate round with information that is easily accessible when needed. It can help to have a simple search function for people to use who know exactly what they want to find.

Simple changes such as shrinking the description of products and adding a click to expand option can keep the pages consistent and tidy whilst still allowing your visitors to access the information if they wish to.

Your home page is often the first page that a visitor lands on, so take plenty of time to ensure that it is right.

Posted in Design

What exactly is web marketing?

Posted on February 12, 2019 at 1:25 pm

As a business owner you should have a firm grasp on what marketing is and the different forms of it that you may want to us to help boost your business. Marketing is often split down in to online and offline. Traditionally offline marketing often took precedence but with more and more people using the internet to find products and services they want, businesses are having to get on board with online marketing. Web marketing is the marketing you carry on online and is linked to your website. Some companies that do not have a website still do online marketing by advertising via social media sites such as Facebook and Twitter by advertising on directory sites. This can work well, but is often more effective when backed up by having their own website.
Marketing companies will often have their own views on which elements are most important in terms of increasing their client’s visibility on the search engines and this may vary from client to client even though the overall goal is the same.
If you are going to be taking on your own marketing, it is worth investing in some training and setting aside some time to fully understand what you need to do and how to check your results.

Posted in Marketing

Working on your onsite SEO

Posted on January 11, 2019 at 12:20 pm

On site search engine optimisation is very important and can help boost your site on the search engine results pages. If you are struggling to get towards the top of the Goole, Bing or Yahoo search results for some of your main keywords then you may want to revisit your on page SEO.
The first things to check is that your meta data is all complete for each page and relevant. Although there are many discussions about how much weight these now carry, it is shown to help to some degree. Make sure that each page has a unique title, description and a selection of keywords. Often Google will use this information to display on the search results page. The meta data should be taken from the content within the page and the title and description should be written in such a way that will entice viewers to click on the link to your site.
You should also be adding regular and relevant content to your site as often as possible. This content needs to be unique so you cannot just copy and paste content from another website and expect to help with your rankings. Having a blog or news section is an easy way to add fresh new content.

Posted in Marketing