Yearly Archives: 2019

What exactly is web marketing?

Posted on February 12, 2019 at 1:25 pm

As a business owner you should have a firm grasp on what marketing is and the different forms of it that you may want to us to help boost your business. Marketing is often split down in to online and offline. Traditionally offline marketing often took precedence but with more and more people using the internet to find products and services they want, businesses are having to get on board with online marketing. Web marketing is the marketing you carry on online and is linked to your website. Some companies that do not have a website still do online marketing by advertising via social media sites such as Facebook and Twitter by advertising on directory sites. This can work well, but is often more effective when backed up by having their own website.
Marketing companies will often have their own views on which elements are most important in terms of increasing their client’s visibility on the search engines and this may vary from client to client even though the overall goal is the same.
If you are going to be taking on your own marketing, it is worth investing in some training and setting aside some time to fully understand what you need to do and how to check your results.

Posted in Marketing

Working on your onsite SEO

Posted on January 11, 2019 at 12:20 pm

On site search engine optimisation is very important and can help boost your site on the search engine results pages. If you are struggling to get towards the top of the Goole, Bing or Yahoo search results for some of your main keywords then you may want to revisit your on page SEO.
The first things to check is that your meta data is all complete for each page and relevant. Although there are many discussions about how much weight these now carry, it is shown to help to some degree. Make sure that each page has a unique title, description and a selection of keywords. Often Google will use this information to display on the search results page. The meta data should be taken from the content within the page and the title and description should be written in such a way that will entice viewers to click on the link to your site.
You should also be adding regular and relevant content to your site as often as possible. This content needs to be unique so you cannot just copy and paste content from another website and expect to help with your rankings. Having a blog or news section is an easy way to add fresh new content.

Posted in Marketing