Yearly Archives: 2020

Looking after your data with cloud based computing

Posted on August 12, 2020 at 8:04 am

Businesses need to take much care and attention when it comes to storing data. This data may be used to contact customers, to advertise their products or services and to allow a business to do their accounting correctly at the end of a financial period. The loss of any sort of data to a company can be a nightmare and should be avoided at all costs.

Many companies are now migrating their services to use cloud based software. Cloud based software has so many different advantages such as flexibility and easy disaster recover. Software or data that is stored on the internal hard drive of an individual laptop or computer can easily be lost if the files become corrupted, deleted or non-accessible. IF you suffer any of these you will have to go through a costly process of trying to get your data recovered and there are simply no guarantees. Sometimes you may find that the information cannot be recovered which can be detrimental to a business.

Cloud computing offers a safety net when it comes to disaster recovery as the data is not stored on one physical computer, it is essentially stored virtually meaning it can be accessed from other places if needed. It is like creating multiple backups of your data.

Posted in IT Solutions

Ensuring everyone has the correct access level for a content management system

Posted on July 13, 2020 at 11:49 am

Most websites that are programmed today are done so with a content management system attached to it. This CMS system may be a bespoke one which has been made by that programmer or the web company or it may be an off the shelf one such as Wordpress or Drupal.

If you are responsible for setting up the content management system users for a website it is important that everyone has the correct level of access they need. If you do not give someone the right privileges then they will not be able to do the work they need to, give them too many privileges, and they may end up deleting things that they shouldn’t or having access to pages they do not need to. Always give a client the minimum level of access needed for them to complete the tasks they may need to this will reduce the likelihood of them doing something wrong on the site. It is important to ensure that the website is backed up regularly, ideally each day to ensure you can roll it back if needed. Most hosting companies will be able to do this for you, but you need to check If you are planning a big update to the site then take a backup right before you start.

Posted in IT Solutions

How to make your website visitors convert to sales

Posted on June 15, 2020 at 7:32 pm

If you have a website for your business then that is a great way to start online marketing, but it is important that you not only attract visitors to your site but manage to convert them in to sales or enquiries.

It is important to ensure that your site can be found easily. Simple steps such as making sure non www. and www. both show your site will help ensure you do not miss any visitors. Another way in ensuring yor site is easy to find is to achieve good rankings on the search engine such as Google. You can do this in two ways – one, through SEO (search engine optimisation) and two, through paid for adverts on Google Adwords. SEO will take some time to achieve and you may have to work very hard to achieve number one or two positions. Google Adwords can be almost immediate but it can be quite costly, especially if you are bidding on keywords that are very generic or highly competitive.

If you have a website for your business then you may be constantly checking where you are in the. If you are receiving traffic to the site but are not benefitting from enquiries or sales then it may be time to revisit the content within your website and have a look at what is happening when people come to your site from the search engines. It may be that your site is too busy and they cannot find what they are looking for or that maybe you are targeting the wrong audience. All of these issues will result in limited sales and enquiries.

Posted in Marketing

Using images and photographs on your website

Posted on May 11, 2020 at 11:39 am

If you have decided that your business would benefit from having a website to promote your company online the first decision to make is whether you are going to design and build it yourself or employ someone to do this for you. If you choose to take on the challenge of building your own site there are many helpful tutorials online to guide you or you could use one of the companies that provide a template for you to base your website on.

Using images and or photographs on your website is a valuable way to promote your business in an exciting and attractive way as some visitors are put off browsing sites that have an abundance of text on their home page. There are however guidelines that must be followed when using images to avoid contravening copyright laws.

Stock image sites can charge a one-time fee when using their images whilst others charge for a single use or for a certain time for some of their images. Try to use images that are in the public domain or those that have a creative commons license as these can be used freely. If you are confident that your own images are of good quality, then they can be used instead.

Posted in Design

Can your smart phone replace your laptop?

Posted on April 22, 2020 at 9:29 am

The majority of people between the ages of sixteen and seventy have a mobile device of some description with most of those having a smartphone that is able to access the internet, but can a phone ever replace a computer or laptop? There are those that say yes in this day and age for most people there is no need for a physical keyboard attached to a laptop. I can send emails, view websites, do my banking and order goods on my phone so why should I need to use a laptop? The truth is for the vast majority of tasks that the ordinary person needs to do a smartphone is adequate. It is only if you want to do a reasonable amount of writing that it becomes difficult on a phone screen. People who have deteriorating eyesight can sometimes find this an issue as peering at a small screen can cause eyestrain.

If you enjoy working on photograph editing software to enhance pictures that you have taken, using a laptop is far superior to a smartphone again due to the size of the screen. So, although our phones are becoming more and more indispensable not all applications work as successfully on them.

Posted in IT Solutions

Speeding up your computer, how easy is it?

Posted on March 13, 2020 at 10:36 am

It can be really frustrating when you are working on your computer and it is running slow but is there something that you can do to improve the situation or do you need to seek professional help and support. Even though a good deal of optimisation happens automatically on your computer there are a number of steps you can take which will improve the speed of your computer.

The first thing is to look at the programmes that are installed and whether they are starting up automatically when you switch on your computer. Uninstalling programmes that are never used and disabling auto start up is a simple step that can be undertaken.

Making sure that all updates are installed is a measure that is wise especially the anti-virus. Many anti-virus software companies offer programmes that can speed up your computer and will identify any problems with your system and clean your internal drive.

Another issue that can affect the speed of your computer can be rectified in your computer settings. If you are using power saver mode, this can slow down performance. By changing the settings to high performance or balanced mode means the speed of your computer could be boosted instantly.

Posted in News

Making sure your website displays correctly on different browsers

Posted on February 18, 2020 at 9:31 pm

When designing a website you have to be very careful to ensure that you do not do all your testing just for one browser. This is not recommended as different browsers display certain code in different ways so you may find that your site looks great on Firefox but awful on Internet Explorer for example.

Often programmers tend to favour a particular type of browser so it is easy to neglect testing compatibility on other popular browsers. Internet Explorer, Firefox, Chome, Safari and Opera are amongst the most popular and even within theses browsers you have multiple versions. It is not always possible to check the compatibility for every browser version and screen size but you should do as many of the most common ones as possible.  Normally a programmer will tell you what browsers they will test the site on but if you are unsure always ask.

Although fairly straight forward, this is very important to do as you may find you lose visitors instantly if the site is not displaying correctly for them. The may be reflexed in a higher than average bounce rate, which occurs if a visitor leaves a page straight away without interacting with anything

Posted in Design

Why is your blog or website not getting found?

Posted on January 22, 2020 at 12:41 pm

As a business owner or blogger, it can be extremely disappointing to find that your website is nowhere in the search engine results. It may be that you are showing up but not until pages 5 plus which means you will get very little or possibly no traffic.

There are several reasons as to why this may happen which you need to investigate as soon as possible. Firstly, you may have some code on your robots.txt file or in the settings of your website or blog that don’t allow the search engines to crawl your site. If this is the case it means that none of your pages will existing in the search engine results pages and therefore will not show up for any of your keyword or even when your company name is typed in. This is a fairly straight forward issue to resolve and could see your site indexed within a week or two of removal.

Another reason that your site may be no where to be seen is that your lacking SEO (search engine optimisation) or are doing some techniques that has actually caused your site to be removed. SEO is optimising a website to get it to rank high on the search engines such as Google. It involves a number of processes and can take time to work.

Posted in Marketing