Yearly Archives: 2020

Sharing IT equipment in an office

Posted on December 18, 2020 at 8:08 pm

It may be that within your office you do not have enough IT equipment for everyone to have their own laptop or IPad for example. This is not necessarily a problem as long as everyone can do their job without having to wait around for use of a computer. What you should try to do though is give everyone their own login. Setting up multiple user accounts will mean you can give each person access to different files and folders and also programmes. This can be very helpful if you don’t want a sales person accessing account information for example. On some devices this is very straight forward but on PC’s, this can be quite tricky so it is advisable to enlist the help of a specialist IT company. IF you have multiple PC’s in the office they will be able to build you a network on which they can all be connected. This allows you to log on to any PC with your credentials and have access to the information you need. Having an external server that stores all the information, means that it is not just stored locally on the hard drive of one PC.

Posted in IT Solutions

How can you fix issues with website indexing?

Posted on November 5, 2020 at 2:24 pm

Indexing is the process which the search engines, such as Google, carry out to list your web pages in the search engine results. Often Google will crawl a site and index all the pages which will then show up for the relevant search terms. There are a number of reasons why your page may not get indexed even if the home page pf your site is. If the page is really poor and lacks content then you may find that it is not indexed. If the page has duplicate content on then often only one of the pages will be indexed. Another reason for missing pages from the index is that you have requested that Google not index them for some reason. This may be intentional as certain pages you may not want to appear such as thank you pages or checkout pages. It may actually be an unintentional error that causes your pages to not be indexed such as an incorrect robot’s file or a setting in the admins system. Wordpress has an option that says tick this box to discourage Google from indexing the site. This may mean many of your URL’s are discounted from the search engine results. This can have a huge negative impact on your rankings. The issue is that even when you have fixed the issue, you are in the hands of the search engine as to when they come back and reindex the site again which can take weeks or even months.

Posted in IT Solutions

How to make your website stand out for the right reasons

Posted on October 22, 2020 at 5:05 pm

When designing a website, you need it to stand out from the crowd but this needs to be for the right reasons. There is no point in designing a website that looks great but is hard to navigate round or that has too much information so is over-crowded. This is likely to just put people off and most of these people will not visit you’re the site again.

It is important to get the design of your site just right from the start. Do not let a website go live that is not right as first impressions count for a lot and you may not get another chance to change someone’s mind.

It is important to keep up to date as to what your competition is doing. You do not want to copy their website but you may decide that you also want to add some of the functionality they have on their site on yours. You should also be looking for ways in which you can add more to your site than they offer – having a USP that you can promote through your site. Work closely with your web designer and don’t be scared to ask their opinion after all they are the expects .

Posted in Design

Going over your website before it goes live

Posted on September 30, 2020 at 1:19 pm

If you are having a new website built or having major changes made to your existing on then it is vitally important that you spend some time checking the site before it goes live to the wider public. If you set a website live and there are issues such as links not working or images no displaying etc this can have a negative impact on your business as it does not give off a great first impression. You will often find that people that visit a website that is not working correctly will leave and not return. You are better to delay the site for a few days whilst you fix the issues before setting it live, especially if you already have a fully functioning website that receives a lot of traffic.

Every so often you should check your website for errors even if the site has been running for years with no issues as things often come up with new browser updates and changes to the content management software you are using which may break the layout etc.

You can check the site manually by clicking links, filling in contact forms etc but you may also want to use a number of the many online tools out there that will check your site looking for broken links, errors in the code and browser compatibility  issues.

Posted in Design

Looking after your data with cloud based computing

Posted on August 12, 2020 at 8:04 am

Businesses need to take much care and attention when it comes to storing data. This data may be used to contact customers, to advertise their products or services and to allow a business to do their accounting correctly at the end of a financial period. The loss of any sort of data to a company can be a nightmare and should be avoided at all costs.

Many companies are now migrating their services to use cloud based software. Cloud based software has so many different advantages such as flexibility and easy disaster recover. Software or data that is stored on the internal hard drive of an individual laptop or computer can easily be lost if the files become corrupted, deleted or non-accessible. IF you suffer any of these you will have to go through a costly process of trying to get your data recovered and there are simply no guarantees. Sometimes you may find that the information cannot be recovered which can be detrimental to a business.

Cloud computing offers a safety net when it comes to disaster recovery as the data is not stored on one physical computer, it is essentially stored virtually meaning it can be accessed from other places if needed. It is like creating multiple backups of your data.

Posted in IT Solutions

Ensuring everyone has the correct access level for a content management system

Posted on July 13, 2020 at 11:49 am

Most websites that are programmed today are done so with a content management system attached to it. This CMS system may be a bespoke one which has been made by that programmer or the web company or it may be an off the shelf one such as Wordpress or Drupal.

If you are responsible for setting up the content management system users for a website it is important that everyone has the correct level of access they need. If you do not give someone the right privileges then they will not be able to do the work they need to, give them too many privileges, and they may end up deleting things that they shouldn’t or having access to pages they do not need to. Always give a client the minimum level of access needed for them to complete the tasks they may need to this will reduce the likelihood of them doing something wrong on the site. It is important to ensure that the website is backed up regularly, ideally each day to ensure you can roll it back if needed. Most hosting companies will be able to do this for you, but you need to check If you are planning a big update to the site then take a backup right before you start.

Posted in IT Solutions

How to make your website visitors convert to sales

Posted on June 15, 2020 at 7:32 pm

If you have a website for your business then that is a great way to start online marketing, but it is important that you not only attract visitors to your site but manage to convert them in to sales or enquiries.

It is important to ensure that your site can be found easily. Simple steps such as making sure non www. and www. both show your site will help ensure you do not miss any visitors. Another way in ensuring yor site is easy to find is to achieve good rankings on the search engine such as Google. You can do this in two ways – one, through SEO (search engine optimisation) and two, through paid for adverts on Google Adwords. SEO will take some time to achieve and you may have to work very hard to achieve number one or two positions. Google Adwords can be almost immediate but it can be quite costly, especially if you are bidding on keywords that are very generic or highly competitive.

If you have a website for your business then you may be constantly checking where you are in the. If you are receiving traffic to the site but are not benefitting from enquiries or sales then it may be time to revisit the content within your website and have a look at what is happening when people come to your site from the search engines. It may be that your site is too busy and they cannot find what they are looking for or that maybe you are targeting the wrong audience. All of these issues will result in limited sales and enquiries.

Posted in Marketing

Using images and photographs on your website

Posted on May 11, 2020 at 11:39 am

If you have decided that your business would benefit from having a website to promote your company online the first decision to make is whether you are going to design and build it yourself or employ someone to do this for you. If you choose to take on the challenge of building your own site there are many helpful tutorials online to guide you or you could use one of the companies that provide a template for you to base your website on.

Using images and or photographs on your website is a valuable way to promote your business in an exciting and attractive way as some visitors are put off browsing sites that have an abundance of text on their home page. There are however guidelines that must be followed when using images to avoid contravening copyright laws.

Stock image sites can charge a one-time fee when using their images whilst others charge for a single use or for a certain time for some of their images. Try to use images that are in the public domain or those that have a creative commons license as these can be used freely. If you are confident that your own images are of good quality, then they can be used instead.

Posted in Design

Can your smart phone replace your laptop?

Posted on April 22, 2020 at 9:29 am

The majority of people between the ages of sixteen and seventy have a mobile device of some description with most of those having a smartphone that is able to access the internet, but can a phone ever replace a computer or laptop? There are those that say yes in this day and age for most people there is no need for a physical keyboard attached to a laptop. I can send emails, view websites, do my banking and order goods on my phone so why should I need to use a laptop? The truth is for the vast majority of tasks that the ordinary person needs to do a smartphone is adequate. It is only if you want to do a reasonable amount of writing that it becomes difficult on a phone screen. People who have deteriorating eyesight can sometimes find this an issue as peering at a small screen can cause eyestrain.

If you enjoy working on photograph editing software to enhance pictures that you have taken, using a laptop is far superior to a smartphone again due to the size of the screen. So, although our phones are becoming more and more indispensable not all applications work as successfully on them.

Posted in IT Solutions

Speeding up your computer, how easy is it?

Posted on March 13, 2020 at 10:36 am

It can be really frustrating when you are working on your computer and it is running slow but is there something that you can do to improve the situation or do you need to seek professional help and support. Even though a good deal of optimisation happens automatically on your computer there are a number of steps you can take which will improve the speed of your computer.

The first thing is to look at the programmes that are installed and whether they are starting up automatically when you switch on your computer. Uninstalling programmes that are never used and disabling auto start up is a simple step that can be undertaken.

Making sure that all updates are installed is a measure that is wise especially the anti-virus. Many anti-virus software companies offer programmes that can speed up your computer and will identify any problems with your system and clean your internal drive.

Another issue that can affect the speed of your computer can be rectified in your computer settings. If you are using power saver mode, this can slow down performance. By changing the settings to high performance or balanced mode means the speed of your computer could be boosted instantly.

Posted in News

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