Yearly Archives: 2021

Is it time for a website refresh?

Posted on June 14, 2021 at 12:23 pm

If your website was designed a few years ago then it is most probably in need of a face lift. It may be that it is functioning ok but the layout is a bit dated. If this is the case, then you don’t need an entirely new site, just an update to the design. Often the hard work is getting all the content and working out how the site will link in to the other pages but if you already have this then a simple change of colourways or changing the font can make a huge difference.

Another way to update your site is to change the images. Often companies go along for months not realising that the images on their site are out of date. It may be that you still have staff members on the site that have since left or your old office premises in the background of your photos.

Ideally the site should never be worked on live and therefore a copy needs to be taken for the programmer to work on in the background. Once they have completed all the changes, they can then upload the relevant files and so there is no down time in the site.

Posted in Design

Can Facebook be good for marketing without having to do paid for advertising?

Posted on May 21, 2021 at 9:11 am

If you are looking at new ways in which you can expand your business reach and do not currently use social media sites, then you may wish to explore this option. Facebook is a popular social media sites that millions of businesses make a success out of.

When you first decide to take the step towards marketing through social media sites such as Facebook, you may be surprised if you don’t instantly receive a great response from it. Facebook can work wonders for some businesses and for others it takes a little more time and often money.

If you are in a business that sells a service or product direct to the public like a beauty salon or homemade jewellery then Facebook marketing can work really well and you may find that you have bookings or orders coming in quickly. You can build up a group of followers by asking friends and family to share and like your page. Another way to build up followers is to run competitions to get more and more people linked to your page. If you are within an industry that is a little bit more specialised or find it hard to promote through friends and family then you may want to consider using Facebook paid ads.

Posted in Marketing

Buying a new monitor for you PC or games console

Posted on April 17, 2021 at 8:44 pm

If you are looking to buy a new monitor then you need to think carefully about what it is going to be used for. Some many of us now have laptops, that monitors are not needed as much as they used to be. Some programmers and designers will have two monitors so that they can switch between screens quickly.

When choosing your monitor, think carefully about the specifications as they often differ quite a bit. If you want your monitor for gaming purposes then it will need to be much more advanced than if you want to use it just for word processing and browsing the internet for example.

You first need to consider what budget you have. Monitors can range from around seventy pounds upwards of a thousand pounds. Once you know what money you have available, you can then start to compare monitors to see what you can get for your money. A gaming monitor will need to have a higher refresh rate and a quick response time. The refresh rate can differ depending on what port you are using too so be sure to check this.

If using a games console such as a PlayStation or an Xbox then you will need to ensure that it has a HDMI port on it preferably 2.0 or above as this will ensure that the monitor can run to its best capabilities.

IF you are going to be using your monitor a lot or leaving it on for long periods of time then the energy efficiency rating is another area you may need to look at. Also, many of the monitors have a function that allows you to instantly adjust the colour settings to reduce the blue light. This setting can help lessen the strain on your eyes which is a must for those that are working or gaming using a monitor for longer periods of time. A good gaming monitor starts from around two hundred pounds but not all will have the specifications easily listed, so you may need to do a bit of research to find out all the details you need and to allow you to compare it to another model.

If you go to buy one from a computer or electrical shop, be aware that they may not always have the knowledge to give you the correct answers on specification, in which case you may be better to look online.

Posted in IT Solutions

Are you keeping your technology up to date?

Posted on March 9, 2021 at 2:42 pm

So many devices and gadgets we use now need to be updated. Lots of people are used to having to have updates on their computers, but often any device that can connect to the internet, may require updates. Phone software and individual apps will be sent updates to be installed along with you smart TV. It is important that you do these updates on a regular basis as updates are important to ensure that the device continues to work as it should. Updates are rolled out for a number of reasons. Sometimes they include additional features that may be useful for you to have but they will also often include security updates. These are very important as it may be that the provider has found a way in which their software can be compromised and the only way to fix this is to roll out an update which contains the fix. If these items are not updated you often find that they do not work as well as they should. There may be security issues along with glitching and software crashes. If you have to do updates on devices that store information such as photos or documents, then you should try and ensure that you back all of these up prior to doing any updates.

Posted in IT Solutions

How much will Google Pay per Click cost my business?

Posted on February 13, 2021 at 3:05 pm

If you are looking for instant traffic to your website them you should think about using Google’s Pay per Click marketing tool. It allows you to create marketing campaigns to advertise your website as a whole or specific products or services. The number of ways in which you can set up your campaign is vast. You can set it up to only target people within a set geographical location, using certain devices or to only show your ads on specific days or times of day. Setting up specifics in your campaign will often allow your budget to go further but you do need to ensure that it is done correctly. One simple mistake in your settings could mean non or your adverts show or that you use your budget up far too quickly with little return.

Although Pay per Click can be expensive, many companies that use it successfully says that it pays for itself and that if they turn it off they notice an instant decline in visitors and enquiries or sales.

You need to be able to know what keywords you should target and this is particle linked to the budget you have. If you only have a small budget then you should focus on more long tailed keywords rather than generic ones.

Posted in Marketing