Yearly Archives: 2021

Is your website targeting the right clients?

Posted on December 28, 2021 at 4:33 pm

For any small business taking the plunge and paying for a website to promote your company usually requires a large financial outlay and so it is vital that the right potential clients are reached. The website could be all singing, all dancing but if it is not found by your target audience it is wasted money.

This group of people who you consider to be specifically interested in your products and services are the people who you want to find your website amongst the abundance of websites out there but how do you make your website stand out?

A good place to start is to find an excellent web designer and developer who will be able to advise you on the most cost effective way to promote your website. Your marketing budget can be discussed, and most web designers will be able to provide a website to fit your budget. It is important at this initial meeting to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant parts of your site. A web developer will be able to start to use search engine optimisation or SEO so that your site will be ranked higher when visitors are searching for products or services that your business specialises in.

Posted in Marketing

Is mobile marketing the way to go in 2022?

Posted on November 14, 2021 at 9:09 pm

Mobile marketing us now a huge industry and many companies have already seen the advantages that it can offer. It has grown massively over the last decade as more and more people are using their phones and mobile devices such as tablets, to not only search the internet but to make purchases. Mobile marketing includes marketing to people in a number of different ways using their phone as the way of connecting with them. It may be that you get them to download your app and opt in to receive notifications or that you send them text message marketing.

Because everything you used to do on a desktop can now be done on a mobile device it is important to make sure that your website is compatible for devices of all screen sizes and all browsers. If your website does not work on a mobile device the chances are people will not bother logging on to their computer to view your site, instead they will just go elsewhere. If you are going to the expense and trouble of doing a mobile marketing campaign, be sure that your website works ok on various mobile devices.

Mobile technology is all about customisation and personalisation, which is why marketing in this way can be so effective.

Posted in Marketing

The job of an IT consultant

Posted on October 16, 2021 at 11:28 am

If you are looking for a career in IT then the job of an IT consultant is a great choice. It allows you to do practical tasks as well as management jobs. The IT industry is ever growing. As technology advances the industry is likely to continue to get bigger over the next few decades. Other industries are using more IT in their day-to-day tasks and this is going to continue to grow.

It is vital for many businesses to have a good grasp on what technology can do for them and how best to use it within their business. Some companies take it upon themselves to research new software, programmes and technology than can be used within the day to day running of the business and to work out how effective these solutions will be for them.  Other businesses will instead bring in a professional IT consultant to help them. The job of an IT consultant is to offer the best advice on developments and offer cutting edge technology strategies that are bespoke to the needs of your business. This may be anything from upgrading internal PC’s to sending staff on IT related training courses.

Posted in IT Solutions

What are the stages when having a new website built?

Posted on September 17, 2021 at 1:23 pm

When having a new website built there are often many stages that it needs to go through in order for it to get to the point when it is ready to go live. Although all designers and programmers / web agencies may work a little different, they often all have the same basic approach. They will usually start by taking a brief from the client. This will tell them what the need the site to do and what sort of content / functionality is required. Once they have this the project will be quoted for. It may be that the client is given a fixed price or it could be that they are given an estimate which will be finalised after designs have been agreed.

The next stage is usually the design process. Again, different web designers and agencies will vary how they di this. Some may visualise every page of the website site others may only do one or two. Some may not even create visuals but will instead show the client ideas of how they believe the site should look and function. Once the visuals are agreed the site can usually go into the production stage. This stage usually takes the longest but once complete and testing has been done it can then go live.

Posted in Design

Marketing your business via text message

Posted on August 14, 2021 at 1:34 pm

There are so many ways in which you can market your business you may feel a bit overwhelmed with the choice. Text message marketing is being widely used by several companies to target individuals. Often the way it works is that the business creates a text message to send out to a database of their existing or potential customers. It may be that they are asking them to complete a questionnaire about the service they received, informing them of a new product or service that is soon to be launched or asking them to enter a competition for example.

Due to data protection laws, you should have the permission of the person to contact them via text message prior to sending anything out. This is usually obtained at the time you collect any data from them and should be detailed in your privacy policy on the website.

If the customers have opted in to receive messages from such companies, then text message marketing can work quite well as long as you get the balance right and do not send them out too frequently.

A text message can be away of directing someone to a more detailed description of a product or service or news article on your website. As most people have smart phones, you can include html links in the message.

Posted in Marketing

Are you feeling overwhelmed with your marketing choices?

Posted on July 20, 2021 at 9:24 am

If you know that you need to start doing some marketing of your website but worry about where to start then you may want to enlist the help of a marking company. They will be able to advise you where the best place is to invest your money and time.

Some avenues of marketing work better than others for different businesses. What works for one business may not work for you so you need to closely monitor any marketing you do to see if it is worth continuing with. Some marketing such as Pay per Click gives instant results so you can tell very quickly if it is having an effect. Other forms such as SEO (Search Engine Optimisation) takes a lot longer so you need to stick at it for a few months to see the benefit.

A marketing agency will often charge a fee to advise and help market your business but you should make this money back plus extra from the sales it creates. If you want to manage your own marketing but need some help and advise then some agencies will offer training to show you how to use social media and Adwords etc. effectively.

Posted in Marketing

Is it time for a website refresh?

Posted on June 14, 2021 at 12:23 pm

If your website was designed a few years ago then it is most probably in need of a face lift. It may be that it is functioning ok but the layout is a bit dated. If this is the case, then you don’t need an entirely new site, just an update to the design. Often the hard work is getting all the content and working out how the site will link in to the other pages but if you already have this then a simple change of colourways or changing the font can make a huge difference.

Another way to update your site is to change the images. Often companies go along for months not realising that the images on their site are out of date. It may be that you still have staff members on the site that have since left or your old office premises in the background of your photos.

Ideally the site should never be worked on live and therefore a copy needs to be taken for the programmer to work on in the background. Once they have completed all the changes, they can then upload the relevant files and so there is no down time in the site.

Posted in Design

Can Facebook be good for marketing without having to do paid for advertising?

Posted on May 21, 2021 at 9:11 am

If you are looking at new ways in which you can expand your business reach and do not currently use social media sites, then you may wish to explore this option. Facebook is a popular social media sites that millions of businesses make a success out of.

When you first decide to take the step towards marketing through social media sites such as Facebook, you may be surprised if you don’t instantly receive a great response from it. Facebook can work wonders for some businesses and for others it takes a little more time and often money.

If you are in a business that sells a service or product direct to the public like a beauty salon or homemade jewellery then Facebook marketing can work really well and you may find that you have bookings or orders coming in quickly. You can build up a group of followers by asking friends and family to share and like your page. Another way to build up followers is to run competitions to get more and more people linked to your page. If you are within an industry that is a little bit more specialised or find it hard to promote through friends and family then you may want to consider using Facebook paid ads.

Posted in Marketing

Buying a new monitor for you PC or games console

Posted on April 17, 2021 at 8:44 pm

If you are looking to buy a new monitor then you need to think carefully about what it is going to be used for. Some many of us now have laptops, that monitors are not needed as much as they used to be. Some programmers and designers will have two monitors so that they can switch between screens quickly.

When choosing your monitor, think carefully about the specifications as they often differ quite a bit. If you want your monitor for gaming purposes then it will need to be much more advanced than if you want to use it just for word processing and browsing the internet for example.

You first need to consider what budget you have. Monitors can range from around seventy pounds upwards of a thousand pounds. Once you know what money you have available, you can then start to compare monitors to see what you can get for your money. A gaming monitor will need to have a higher refresh rate and a quick response time. The refresh rate can differ depending on what port you are using too so be sure to check this.

If using a games console such as a PlayStation or an Xbox then you will need to ensure that it has a HDMI port on it preferably 2.0 or above as this will ensure that the monitor can run to its best capabilities.

IF you are going to be using your monitor a lot or leaving it on for long periods of time then the energy efficiency rating is another area you may need to look at. Also, many of the monitors have a function that allows you to instantly adjust the colour settings to reduce the blue light. This setting can help lessen the strain on your eyes which is a must for those that are working or gaming using a monitor for longer periods of time. A good gaming monitor starts from around two hundred pounds but not all will have the specifications easily listed, so you may need to do a bit of research to find out all the details you need and to allow you to compare it to another model.

If you go to buy one from a computer or electrical shop, be aware that they may not always have the knowledge to give you the correct answers on specification, in which case you may be better to look online.

Posted in IT Solutions

Are you keeping your technology up to date?

Posted on March 9, 2021 at 2:42 pm

So many devices and gadgets we use now need to be updated. Lots of people are used to having to have updates on their computers, but often any device that can connect to the internet, may require updates. Phone software and individual apps will be sent updates to be installed along with you smart TV. It is important that you do these updates on a regular basis as updates are important to ensure that the device continues to work as it should. Updates are rolled out for a number of reasons. Sometimes they include additional features that may be useful for you to have but they will also often include security updates. These are very important as it may be that the provider has found a way in which their software can be compromised and the only way to fix this is to roll out an update which contains the fix. If these items are not updated you often find that they do not work as well as they should. There may be security issues along with glitching and software crashes. If you have to do updates on devices that store information such as photos or documents, then you should try and ensure that you back all of these up prior to doing any updates.

Posted in IT Solutions

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