Yearly Archives: 2022

Increase traffic to your website in simple steps

Posted on May 20, 2022 at 3:37 pm

Company websites are essential for any business wanting to be successful, but it does take time to build up traffic and benefit from the visits to the site of potential clients. What then are the best ways to increase traffic to the website and therefore boost sales?

One way to get the company website known is through email marketing. This can be highly effective if targeted to the right potential clients. It is a cost effective way to promote the business and may encourage people to visit the site and subscribe. By tracking the source of new enquiries, you will be able to identify whether the strategy is effective.

Another method that is used to potentially grow your website traffic is by linking your site to social media platforms. For many people this is the first place they look when seeking to buy products and services. Keeping the pages up to date and posting regularly on your social media will increase the chances of further enquiries directed to your website.

Probably the most effective strategy that many companies use when trying to generate traffic is using search engine optimisation. This is so effective because the majority of people will use a search engine when looking for services or products. The website can be optimised so that keyword and phrase searches direct users to your company website.

Posted in Marketing

Why not work as a computer programmer?

Posted on April 14, 2022 at 5:46 pm

If you are starting out in work or seeking to change your career, a job as a computer programmer is worth considering. Many young people who are good at computer studies and use technology daily show an interest in programming and soon realise that a career in this field can be rewarding financially and have good career prospects. Good programmers are in high demand and so the chances of obtaining a job in this sector is promising.

The role of a computer programmer is mainly about creating the code that enables software applications and operating systems to work correctly. An experienced programmer then checks the coding to ensure there are no issues and that the program continues to operate correctly. It is likely that a few projects will be running at the same time so multi-tasking and organisation will be essential skills that are necessary.

In most cases a degree in computer sciences and mathematics will be required although with relevant experience other qualifications may be acceptable. A knowledge of and experience with the major programming languages is however essential. An apprenticeship within a computer programming company could be a really good way to learn on the job and gain further experience.

Posted in News

Are you over optimising your website?

Posted on February 16, 2022 at 4:48 pm

When it comes to search engine optimisation more is not always the right approach. It may be that you have a particular phrase that you want to get ranked for and therefore you decide to create multiple different sorts of content for that phrase. Not only can your website become hard to navigate round but you may also may find that the search engines such as Google start to devalue your site. You may find that you struggle to get ranked high for phrases or that they even start to drop down. If this happens it is important to step back and view the content. It may be that you have several pages trying to rank for the same phrase or that you have the phrase used on one page a lot. This can be seen as spamming and you may find that the search engines then decide not to list the page at all. SEO is not an easy task and does require professional knowledge. You should always make sure you use a reputable SEO company who has the knowledge and understand to know exactly what to do to get your site ranked higher on the search engine results pages.

Posted in Marketing

Use a website management company for your school website

Posted on January 24, 2022 at 4:58 pm

A school website is a vital link between school and home for parents who have children at school but also for teachers, governors and other interested parties. It provides a way to stay connected with developments within the school and a way to access important information such as school term dates, staffing changes and future events such as school trips and charity days.

The ongoing maintenance of the school website, keeping it up to date and uploading content can be time consuming for already busy teaching staff so the responsibility for updating the website usually falls to the school administrator who may not have a great deal of experience in this area and will therefore require specific training to raise their skill level. It is for this reason that some schools decide to go down the route of having a managed website.

Many web design companies offer a support package to schools so that they can be contacted if there are any issues that staff cannot resolve and will conduct regular maintenance work on the website to make sure it is functioning as it should. Some will, for a fee, upload fresh content onto the site and remove posts about past events.

Posted in IT Solutions