Is your website clustered?

Posted on March 28, 2019 at 1:24 pm

A website can be a powerful selling tool. You want to give your customers lots of information and showcase your products of services. But you need to do it in a tasteful way and be sure that you don’t actually end up putting people off by having too much on there.

Research shows that a website that has too many adverts or too many moving parts or simply just too much information can be overwhelming and off-putting. Often many of the people that actually land on these types of sites will leave without even trying to look for what they came on to the site for. If there is constantly moving banners, with little time for them to actually read them or annoying pop-ups that keep coming up, you need to rethink your site and quickly.

A website should be easy to navigate round with information that is easily accessible when needed. It can help to have a simple search function for people to use who know exactly what they want to find.

Simple changes such as shrinking the description of products and adding a click to expand option can keep the pages consistent and tidy whilst still allowing your visitors to access the information if they wish to.

Your home page is often the first page that a visitor lands on, so take plenty of time to ensure that it is right.

Posted in Design

Website navigation structure is important

Posted on December 15, 2018 at 11:14 am

Website navigation structure is important

When it comes to designing your website you may not think too much about the navigation. It may be easy to not think about the order of the navigation, the type of navigation you have (drop downs or separate tabs) and the colours you use on it. Also, the positioning of the navigation can play an important role when it comes to encouraging visitor’s to click through to the relevant pages.
Your navigation should be in the same place on every page to show continuity and to make it easy to navigate around. Think carefully about how many tabs you want on your navigation. Too many and it can look cluttered and you may find that on certain devices it drops down on to two lines.
Colours are also very important. You should try and use colours that are in keeping with your corporate identity. The colour of the writing needs to be easy to read and clear.
It is important to have a link back to the home page on the navigation and to have a contact us button as this is what people generally expect to find in the navigation. You should also try and keep the pages in order of what people will expect to see. You may want to consider having a navigation that moves down the page as they scroll so they do not have to scroll to the top of the page to jump to another section.
Always check any changes or new website on different device screen sizes and different browsers as compatibility issues can happen.

Posted in Design

How to choose your web developer and designer

Posted on July 28, 2017 at 11:23 am

When it comes to having a new website designed and programmed you will want to find a company or individuals who are capable of handling your project and who have a proven track record of creating websites that are successful.  Web designers vary in price, some charge £30 per hour whilst an agency may charge upwards of £60 per hour and approximately the same for a programmer.

If you decide to outsource your website project to an over seas company then you may be able to make a huge saving but you may also have to consider other points that could delay your project or make it more stressful. You may then have the difficulty with working with someone that lives in a different time zone or may not speak very good English, making it harder to portray exactly what you want and get answers to your questions quickly.

Always have a brief that you can talk through with your designer and programmer and be open to listen to their advice as they are the professionals and often will be able to advise you of better ways of doing things.

Posted in Design

Design software

Posted on February 29, 2016 at 2:51 pm

Designers use a number of different software applications to create logos, print work and website visuals. Some designers swear by MACs for design work but with Windows PC’s now offering compatibility with the majority of popular design software it may not be as essential.

One of the most popular design packages is created by Adobe. Adobe offer many design software applications such as InDesign, PhotoShop and Illustrator.

You can chose to buy this software outright or recently Adobe have create a cloud version that can be rented on a monthly basis. Adobe CS 6 is the latest complete suite available to buy and costs in the region of a thousand pounds, but Adobe are no longer updating this version so you will have to opt for the cloud version if you want the latest software. The entire suite costs about £45 per month to rent on the creative cloud option.


Posted in Design

Thinking about branding

Posted on September 30, 2015 at 7:32 pm

When it comes to company branding the design or your website, promotional material and other advertising avenues are vital. As they say, a picture speaks a thousand words, so when choosing your company branding you should always consider what it is portraying to your customers. Colours have a big influence over what you want to say about your business. For example, if you want to show people that you are an innovative company, that is always advancing and keeping up with the times then you may want to use bright colours that stand out and are a little bit daring. Whereas if you want to show that you are a company that uses natural materials and put a lot in to the environment, then natural colours such as browns and greens will help you get your message across.

You should make sure that your branding is carried out across all platforms in a uniformed way so people start to recognise your brand whether it be from a website or bill board.



Posted in Design

Design touches to improve your website

Posted on August 30, 2015 at 9:22 pm

If you have a company website and want to make it look more professional, there are a few simply things you can do to transform your website. As the World Wide Web grows day by day, new techniques are coming out and the way your website looks and functions often requires a number of updates throughout a year.

One way to improve your site is to look at all the images used on it. A recent survey has shown that poor quality images can make a business lose a number of sales as the visitors perceive that the product or service is not good quality as the image does not represent it in a clear way. This could be because you have enlarged an image too much, it’s too small, it has been distorted because it have been stretched or that it has simply been taken at the wrong angle.

Hiring a professional photographer for half a day can cost as little as £200 and can ensure that you have high quality images to showcase your business on the web.

Posted in Design

Logo design for your business

Posted on May 29, 2015 at 7:16 pm

A logo is of great importance to any company as it is often the first thing someone will see and will give them an impression of your business. Think about some of the major brands, their logo is so easily recognised now that often they do not need to put their company name on advertising boards, just the logo is enough.

In order to create a great logo, you need to find a good graphic designer. Lots of people will say they can create logos, but creating a logo that represents your business in the right way and conveys a message is much harder.

Before employing any graphic designer, be sure to ask to see examples of previous works they have done so you can get a look and feel for the kind of work they have produced based on a brief.

Logos can range in price from as little as £30 to upwards of £300 so make sure you check in advance what you will be expected to pay and how many versions they will offer you to chose from.

Posted in Design

Web Design agencies in Coventry and Warwickshire

Posted on July 16, 2014 at 1:53 pm

All businesses must have a website, even if you don’t intend to sell anything online, your business really must have a website. The days of looking numbers up in a phone book are long behind us, nowadays people search online for companies that they want to contact. Without a good website you are missing out on potential new custom.

DIY Web Design

It is possible to build a website yourself, but to do it properly you would need to spend a long time learning how to use the software and write code to create your site. Using the website builder tools is one solution, but this will often result in an unprofessional and awkward looking site that won’t do you any favours.


Posted in Design

How to find a great website development company

Posted on May 27, 2014 at 9:51 pm

Knowing where to start with having a website created can be a daunting task. Once you have decided you want a website or want your current one revamped, you should contact a good web design company or developer to assist you. One thing to remember with web design is that if you really do get what you pay for, 99% of the time, so do not necessarily go with the cheapest company.

The best way to find a web design company is to talk to other professionals that have had one done. Take on board their experiences and views of the company and have a good look at the web developer’s website. Read testimonials and have a look at other sites that they may showcase. Remember that you may not like the look and feel of some of the sites, but it is the overall prospective that you want to obtain.

Posted in Design

Benefits Of Mobile Website Design

Posted on March 18, 2014 at 9:13 am

Having a website is not enough these days. This is because people as well as businesses are increasingly using their tablets and smartphones to access the internet and as a result the websites have to be supported on these platforms too. Mobile website design is gaining popularity to make sure that people can have access to websites on the small screen mobile services. When designing a mobile website, you have to make sure that it is compatible with the browsers that are incorporated in those devices.

Unlike desktop websites that can have a lot of flashy things to attract viewers, mobile website design needs to be such that the content does not have any clutter to allow it to be viewed perfectly on a relatively low resolution as well as small screens. If you were to access a desktop website with a mobile device, you will notice that it will not only be a time consuming task, but it will also be quite data intensive. Irrespective of whether a person is accessing the mobile website with a simple internet supported phone, a smartphone or a tablet, the browsing should be seamless across all these platforms.

Mobile website design has a lot of benefits. One of them is enhancement of the brand, product or service beyond the desktop website into mobile apps as well as web applications. We are living in a constantly changing world technology-wise and therefore having a mobile website means that you have endless possibilities to enhance your business. If you develop a well-structured site for your business, you stand a high chance of increasing the number of visitors who come to your site in future. When the number of people coming to your website increases, it will be easy to convert them into more sales, and ultimately it will mean more profit.

Another benefit of mobile website design is that it allows you to have a site that gives your business a professional look and instills confidence in the minds of your customers. Having a mobile website shows that you are enthusiastic about keeping up with the latest technology trends as well as keeping up with the needs of your customers. If you are a person that is constantly in motion, for instance you are in the hotel and travel, restaurant or bakery business, a mobile website is something that you definitely need to have. People will have the flexibility of browsing on the website while on the move and as a result the popularity of your business is going to increase.

With any website, whether it is a mobile or desktop website, always put the customers’ needs in mind. When people do not find what they are looking for on your site, they will leave. You should also put into consideration other things such as the screen resolution, the browser and other factors that are going to make sure that the website has the best quality. This will help you to customize the mobile website content so that the user experience will be seamless and uniform.

Posted in Design

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