Posted on May 20, 2022 at 3:37 pm
Company websites are essential for
any business wanting to be successful, but it does take time to build up
traffic and benefit from the visits to the site of potential clients. What then
are the best ways to increase traffic to the website and therefore boost sales?
One way to get the company website
known is through email marketing. This can be highly effective if targeted to
the right potential clients. It is a cost effective way to promote the business
and may encourage people to visit the site and subscribe. By tracking the
source of new enquiries, you will be able to identify whether the strategy is
effective.
Another method that is used to
potentially grow your website traffic is by linking your site to social media
platforms. For many people this is the first place they look when seeking to
buy products and services. Keeping the pages up to date and posting regularly on
your social media will increase the chances of further enquiries directed to
your website.
Probably the most effective strategy
that many companies use when trying to generate traffic is using search engine
optimisation. This is so effective because the majority of people will use a
search engine when looking for services or products. The website can be
optimised so that keyword and phrase searches direct users to your company
website.
Posted in Marketing
Posted on February 16, 2022 at 4:48 pm
When it comes to search engine optimisation more is not always the right approach. It may be that you have a particular phrase that you want to get ranked for and therefore you decide to create multiple different sorts of content for that phrase. Not only can your website become hard to navigate round but you may also may find that the search engines such as Google start to devalue your site. You may find that you struggle to get ranked high for phrases or that they even start to drop down. If this happens it is important to step back and view the content. It may be that you have several pages trying to rank for the same phrase or that you have the phrase used on one page a lot. This can be seen as spamming and you may find that the search engines then decide not to list the page at all. SEO is not an easy task and does require professional knowledge. You should always make sure you use a reputable SEO company who has the knowledge and understand to know exactly what to do to get your site ranked higher on the search engine results pages.
Posted in Marketing
Posted on December 28, 2021 at 4:33 pm
For any small business taking the plunge
and paying for a website to promote your company usually requires a large
financial outlay and so it is vital that the right potential clients are
reached. The website could be all singing, all dancing but if it is not found
by your target audience it is wasted money.
This group of people who you
consider to be specifically interested in your products and services are the
people who you want to find your website amongst the abundance of websites out
there but how do you make your website stand out?
A good place to start is to find an
excellent web designer and developer who will be able to advise you on the most
cost effective way to promote your website. Your marketing budget can be
discussed, and most web designers will be able to provide a website to fit your
budget. It is important at this initial meeting to identify who your target
client group are and discuss your ideas for how to direct your clients to the
relevant parts of your site. A web developer will be able to start to use
search engine optimisation or SEO so that your site will be ranked higher when
visitors are searching for products or services that your business specialises
in.
Posted in Marketing
Posted on November 14, 2021 at 9:09 pm
Mobile marketing us now a huge
industry and many companies have already seen the advantages that it can offer.
It has grown massively over the last decade as more and more people are using
their phones and mobile devices such as tablets, to not only search the
internet but to make purchases. Mobile marketing includes marketing to people
in a number of different ways using their phone as the way of connecting with
them. It may be that you get them to download your app and opt in to receive
notifications or that you send them text message marketing.
Because everything you used to do
on a desktop can now be done on a mobile device it is important to make sure
that your website is compatible for devices of all screen sizes and all
browsers. If your website does not work on a mobile device the chances are
people will not bother logging on to their computer to view your site, instead
they will just go elsewhere. If you are going to the expense and trouble of
doing a mobile marketing campaign, be sure that your website works ok on various
mobile devices.
Mobile technology is all about
customisation and personalisation, which is why marketing in this way can be so
effective.
Posted in Marketing
Posted on August 14, 2021 at 1:34 pm
There are so many ways in which
you can market your business you may feel a bit overwhelmed with the choice. Text
message marketing is being widely used by several companies to target individuals.
Often the way it works is that the business creates a text message to send out
to a database of their existing or potential customers. It may be that they are
asking them to complete a questionnaire about the service they received,
informing them of a new product or service that is soon to be launched or
asking them to enter a competition for example.
Due to data protection laws, you
should have the permission of the person to contact them via text message prior
to sending anything out. This is usually obtained at the time you collect any
data from them and should be detailed in your privacy policy on the website.
If the customers have opted in to
receive messages from such companies, then text message marketing can work
quite well as long as you get the balance right and do not send them out too
frequently.
A text message can be away of
directing someone to a more detailed description of a product or service or
news article on your website. As most people have smart phones, you can include
html links in the message.
Posted in Marketing
Posted on July 20, 2021 at 9:24 am
If you know that you need to start
doing some marketing of your website but worry about where to start then you
may want to enlist the help of a marking company. They will be able to advise
you where the best place is to invest your money and time.
Some avenues of marketing work
better than others for different businesses. What works for one business may not
work for you so you need to closely monitor any marketing you do to see if it
is worth continuing with. Some marketing such as Pay per Click gives instant
results so you can tell very quickly if it is having an effect. Other forms
such as SEO (Search Engine Optimisation) takes a lot longer so you need to
stick at it for a few months to see the benefit.
A marketing agency will often
charge a fee to advise and help market your business but you should make this
money back plus extra from the sales it creates. If you want to manage your own
marketing but need some help and advise then some agencies will offer training
to show you how to use social media and Adwords etc. effectively.
Posted in Marketing
Posted on May 21, 2021 at 9:11 am
If you are looking at new ways in
which you can expand your business reach and do not currently use social media
sites, then you may wish to explore this option. Facebook is a popular social
media sites that millions of businesses make a success out of.
When you first decide to take the
step towards marketing through social media sites such as Facebook, you may be
surprised if you don’t instantly receive a great response from it. Facebook can
work wonders for some businesses and for others it takes a little more time and
often money.
If you are in a business that
sells a service or product direct to the public like a beauty salon or homemade
jewellery then Facebook marketing can work really well and you may find that
you have bookings or orders coming in quickly. You can build up a group of
followers by asking friends and family to share and like your page. Another way
to build up followers is to run competitions to get more and more people linked
to your page. If you are within an industry that is a little bit more
specialised or find it hard to promote through friends and family then you may
want to consider using Facebook paid ads.
Posted in Marketing
Posted on February 13, 2021 at 3:05 pm
If you are looking for instant
traffic to your website them you should think about using Google’s Pay per
Click marketing tool. It allows you to create marketing campaigns to advertise
your website as a whole or specific products or services. The number of ways in
which you can set up your campaign is vast. You can set it up to only target
people within a set geographical location, using certain devices or to only show
your ads on specific days or times of day. Setting up specifics in your
campaign will often allow your budget to go further but you do need to ensure
that it is done correctly. One simple mistake in your settings could mean non
or your adverts show or that you use your budget up far too quickly with little
return.
Although Pay per Click can be
expensive, many companies that use it successfully says that it pays for itself
and that if they turn it off they notice an instant decline in visitors and
enquiries or sales.
You need to be able to know what keywords
you should target and this is particle linked to the budget you have. If you
only have a small budget then you should focus on more long tailed keywords rather
than generic ones.
Posted in Marketing
Posted on June 15, 2020 at 7:32 pm
If you have
a website for your business then that is a great way to start online marketing,
but it is important that you not only attract visitors to your site but manage
to convert them in to sales or enquiries.
It is
important to ensure that your site can be found easily. Simple steps such as
making sure non www. and www. both show your site will help ensure you do not
miss any visitors. Another way in ensuring yor site is easy to find is to
achieve good rankings on the search engine such as Google. You can do this in
two ways – one, through SEO (search engine optimisation) and two, through paid
for adverts on Google Adwords. SEO will take some time to achieve and you may
have to work very hard to achieve number one or two positions. Google Adwords
can be almost immediate but it can be quite costly, especially if you are
bidding on keywords that are very generic or highly competitive.
If you have
a website for your business then you may be constantly checking where you are
in the. If you are receiving traffic to the site but are not benefitting from
enquiries or sales then it may be time to revisit the content within your
website and have a look at what is happening when people come to your site from
the search engines. It may be that your site is too busy and they cannot find
what they are looking for or that maybe you are targeting the wrong audience.
All of these issues will result in limited sales and enquiries.
Posted in Marketing
Posted on January 22, 2020 at 12:41 pm
As a business
owner or blogger, it can be extremely disappointing to find that your website
is nowhere in the search engine results. It may be that you are showing up but
not until pages 5 plus which means you will get very little or possibly no
traffic.
There are several
reasons as to why this may happen which you need to investigate as soon as
possible. Firstly, you may have some code on your robots.txt file or in the
settings of your website or blog that don’t allow the search engines to crawl
your site. If this is the case it means that none of your pages will existing in
the search engine results pages and therefore will not show up for any of your
keyword or even when your company name is typed in. This is a fairly straight
forward issue to resolve and could see your site indexed within a week or two
of removal.
Another reason
that your site may be no where to be seen is that your lacking SEO (search
engine optimisation) or are doing some techniques that has actually caused your
site to be removed. SEO is optimising a website to get it to rank high on the
search engines such as Google. It involves a number of processes and can take
time to work.
Posted in Marketing
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