Fancy Bear: A New Cold War?

Posted on August 30, 2018 at 9:55 am

If you’ve not already heard of Fancy Bear, you’re clearly not following the latest cyber-security news as closely as you should be. In the new information age, communication & transmission of information is of course easier and quicker than ever before, but in turn, so is espionage; or at least, for those with the relevant skills or facility to develop or pay for them.

The media has certainly been full of stories about supposed Russian intervention in not only the US elections, but also in the British General Election, the EU Referendum, and a number of other votes held across the EU and Europe.

Fancy Bear is part of this; alleged to be at the heart of the hacking of Democrat emails to the benefit of the Trump campaign, it is a cyber-espionage group widely believed to be connected to GRU, the sister agency to the former KGB (now FSB). GRU is much less well-known than it’s sister agencies, which concentrate primarily on internal security and have come to prominence through their integral role in spy dramas like Bond, but it’s purpose is perhaps more concerning to us. It aims to ensure external security; that is, influencing political conditions outside the Russian state to benefit Russian interests.

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Be wary of third party software

Posted on June 30, 2016 at 10:10 pm

All too often, when we install some new software on or PC or laptop it also tries to install a number of other things too. I often have it when installing an anti-virus, it will then try and change my default browser and also asks me to install clan up tools. Sometimes these boxes are already pre-selected meaning if you just wiz through the install you can install and make changes without even realising you have done it.

Whenever you are downloading software from the internet you need to be very careful and be sure that it is genuine. Unfortunately software that is downloaded from the internet can contain viruses which can be extremely hard to remove from your PC/ Laptop once on.

If in doubt then take it to a professional PC repair shop and ask them to install the software for you, there will most likely be a cost but often it is worth it to avoid the hassle.


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Google+ removes interstitial ads

Posted on July 31, 2015 at 9:42 am

Google have announced that they are going to remove the interstitial ads that were shown to mobile users when visiting the Google+ pages through their mobile web browser. Goole initially created a page that popped up on your web browser (on mobile devices) that asked you if you wanted to install the Google+ app. This page would then take you through to the relevant app store to allow you to download the app.

Following some extensive research Google found that only 9% of people actually would click to download the app whilst a staggering 69% of visitors left the site completely. Following this they then shrunk the ad to be that of a banner that ran across the top of the browsers. They found that an additional 17% of visitors stayed on the site but still no more downloaded the app. With this information they made the decision to scrap the interstitial ads altogether as they would rather retain a larger percent of their customers than get them to download the app.

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Microsoft office 2010 training; does it make business sense?

Posted on April 15, 2014 at 2:54 pm

Many questions have been asked regarding the benefits of Microsoft office 2010 training. Presently, spreadsheets, documents and charts are a way of life in as far as presentations are concerned. To be to compete in the business world, you need to be familiar with the software. Moreover, they are of great help especially when it comes to keeping track of your finances at home. Without the training, it would be difficult to take full advantage of this innovative product.

Why take the training?
The Microsoft office 2010 training will see to it that you are equipped and ready for the product. It also makes you familiar any changes that may be associated with this software.

Notable changes in the product
The product features web based versions which were not there previously. This enables users to use the product online. The applications are referred to as Office Web Applications. They can be used through the various browsers such as Mozilla Firefox, Internet Explorer and Safari. Its desktop version is compatible with Windows 7, Windows Vista and Windows XP SP3. In addition, the product also comes with a 64 bit version.

Options for Training
There are a variety of options in as far as Microsoft office 2010 training is concerned. These include on-site training, online training and through the do-it-yourself videos. Whichever type you decide to go for will adequately prepare you to work with this product. Experts in the previous versions of the product can also learn a thing or two through the training.

Corporates are encouraged to make arrangements for their staff members to go through this kind of training. This will provide them with an edge, especially given the competitive nature of today’s business environment. Given the advances made in the technical world, this training makes business sense.

Volume Licensing and Software Assurance (SA)
Companies that have paid for the service above have their training covered. This is because Microsoft offers them an e-learning resource as a bonus. This means that the companies can train their staff members on the latest technologies from Microsoft at no extra cost. Companies that don’t have Volume licensing have to get training resources on their own.

This product features the “how to get started” function just like its predecessors. This covers the basics for beginners and offers users important tips. However, this may not be ideal for people using a Microsoft product for the first time. A novice may have a hard time understanding workings that the tutorial explores through.

Available resources for training
Businesses can opt for free guides in the form of e-books on Microsoft 2010. These electronic books study the upgrade paths and changes that this product presents. The downside of these books is that they may be fairly difficult to find. This may necessitate the services of experts in this field who know just where to find them. The support section of the Microsoft website also features some information on the product. Computer based Microsoft office 2010 training probably offers staff members with the easiest way to improve on their Microsoft skills.

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Will computers render labour obselete?

Posted on February 20, 2014 at 3:29 pm

Over the last few decades there has been a growing trend, whereby the amount of labour required to produce something, or provide a service, has greatly reduced as a direct result of computer generated automation. Of course, computers keep getting more and more advanced, so does that mean that labour will continue to become less and less needed? The answer; definitely. Recently, due to computers, we have seen a massive jump in the capabilities of cars to drive themselves. Cars, of which you could previously only get one able to maintain its speed (cruise control), or park by itself, you can now get ones which are able to break in response to traffic, and pedestrians. This is just one example of many, even so, looking at this, how long would it take for an operating system to be designed which is able to render driving obsolete? Google has even been on record stating that autonomous vehicles may well be a reality for ordinary people in 5 years. Even if this is a bit optimistic, the accomplishments which we seem to see more and more quickly arise are sure to make a significant impact on the economy, on our lives, and on the entire social fabric of the modern world.

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Google CEO Interview

Posted on January 28, 2014 at 5:19 pm

Google’s CEO has said in a recent interview that he believes that with the improvements in technology over the next 20 years, we will likely see that many middle class jobs that work on the internet, will be lost. This comes as no surprise to many, as you only need to look at the last 10 years to see how much of what was once a necessity to do manually, has since become automated and jobs become redundant. This shows a clear trend towards many other jobs in the internet economy will likely also become unnecessary. Unfortunately, many of the jobs on the internet are unique, and many of the job holders will likely be unable to find comparative work elsewhere. Meanwhile, there will still be a lot of highly technical work and also design work which will still be available.

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CRM software- Customer Relationship Management designed to change the way you do Business

Posted on December 17, 2013 at 10:54 am

Today, businesses have to roll up their sleeves. With each passing day, businesses face new challenges. One of the most important challenges that these organizations have to deal with is competition. The reason why competition is fiercer today than it was a few years back is because there are an increased number of customers who are quite rational. These customers do not only know what to expect from a product but they also know how they are supposed to be treated. Organizations that offer excellent customer service, for that matter, often lead the competition. An ideal way of improving customer service, and other ways of doing business, is by investing in CRM software.

CRM software is supposed to help business owners in more ways than one. Most importantly, the software is designed to help businesses manage sales, improve customer support, conduct marketing activities effectively, and manage inventory; all these in a single system. This, as a matter of fact, is the least that anyone should expect from the software. A software product that does not deliver these basic benefits may not be worth your money.

The software will help you, as a business owner, to automate the most important tasks. After you achieve this noble goal, the least that you should expect is increased productivity. The cost associated with the automated tasks will, as a matter of fact, reduce dramatically. The most important benefit of automating tasks is that it allows you to focus on selling. The amount of resources you previously dedicated towards managing data will be freed. Remember that any software is not worth investing in unless it helps you reduce costs and improve efficiency. Luckily, CRM software will help you achieve these objectives.

The software will also be critical in helping you connect with your customers. In the current business world, the way you connect with your customers is as important as the quality of products or services that you offer. If you can connect excellently with your customers, thus, you will be far ahead of the pack. Others will have to chase you; it will not be your role to chase them. Luckily, the CRM software will effectively help you to connect, engage, and develop long term relationship with your customers. The software allows you to design your own rules. In that way, you can choose how you will be communicating with your customers from your account.

The software will also help you do something that other software may not; and that is, helping you gain visibility of your sales cycle. Unsurprisingly, it will help you align your sales objectives with your business’ overall strategy and long term goals. With all these benefits and more, you cannot afford to be left behind. Invest in CRM software and gain an upper hand in the sternly competitive market. The software is a worthwhile investment as it will help you reduce costs; and most importantly, it will help you do things more effectively.

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Importance of Web Design Bedford

Posted on December 15, 2013 at 10:30 am

Web design bedford has a greater significance in this era where internet has become the market available for almost all the kind of business. The organizations find it easier to reach their customer across the globe through internet and the website acts as the interface for the business to interact in an efficient manner. It is much required for an organization to get the website designed in a proper manner. The web site design should follow certain principles so that it becomes highly effective and makes it possible for attracting the customers all over the world in a sufficient manner. All the provisions should be made so that the individuals get attracted towards your website and you get much amount of sales. The following are the principles that need to be followed so that the website comes in the proper format.

Make it Easier for the Customers

The web design bedford should be made in such a manner so that the website becomes obvious and is capable of explaining the things by itself. The website should not make the customer think what to do with the things but the website should be able to explain things by itself rather than making the customer think what to do. If the navigation and the architecture of the website is not proper then it can make the customers ask n number of questions. The primary focus of the website design should that it makes it easier for the customers to work with rather than make them ask many numbers of questions.

The Patience of the Customer should not be Tested

The website design should not be in such a manner that it tests the patience of the customers. The design should be in such a manner that it prompts the customer to do only minimal number of actions for making use of the service that is available in the website of yours that you offer to your customers. Try to make the service that you are providing available to the customers rather than make them stuck with the form filling and such complicated things. If the service provided by you is good, then the customer may come back to your site. It is sufficient for you to gather the email id so that you can keep in touch with the customers.

Make the Design Pleasing to Eyes

In making the web design bedford attractive most of the designers try to put much amount of colors in the back ground and with the text. In reality some bright colors can make it much difficult for the customers to read and find out what is there in the website. The design of the website should be done in such a manner that it makes it easy for the customers in reading the details provided. The background color should be a pleasant one and it can be something like blue. The font color should be such that it is clear to read whatever is typed and the font style chosen should also be much simple.

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Business management software for your business

Posted on October 30, 2013 at 2:23 pm

Today each and every business needs an effective and efficient way of managing data and to serve this function Business Management software is very essential. A complete business management solution is essential in making business operations a lot easier. Business management software today has become an essential part of current business management because no one can afford to lose a business just because of miss coordination.

And therefore it is very important to have a proper management system for the leads. Proper management of leads today can be completely automated process and the glory behind the automation goes for the effective role played by this program. One has email, document management, chat, calendar and task lists for communication.

And at the same time, one has customers, sales, billing and book keeping. But to do all these tasks manually is quite time consuming as well as there are higher chances of error which can lead to losing businesses from prospective clients. But the Management software will handle these tasks fast and without errors at comparatively lower costs. Thus it is very difficult to have a proper lead management setup and the correct functioning of it if you try doing them manually.

In addition, the automated management software for company management is also a great tool for lead tracking. The software increases the overall productivity of the organisation with efficient management of data. Sites can help build brands, maintain communications with clients and customers and get feedback. With the help of business management program one can setup alerts which can remind him in time to contact the. If there is any delay in that, the outcome may be that the clients might lose interest in the product or may choose some of the competitors.

The software makes complying with regulations much easier and less prone to errors or acts of omission. With the help of the automated business management program a person can send welcome emails to new leads and can even send follow-up reminders to workers and this can be a great help in getting the best output from the market.

Additionally, because of its high storage capacity all of the data and information are stored in a task system that enables managers to get any information, at anytime as each and every single detail relating to the business are kept organised according to their respective priority. The program can even prioritize leads according to the interest of those who have visited the site and identify potential clients from the internet. Therefore the management software is the most essential help that your company can get.

The software works hard to help managers protect their Business management. It monitors the company online reputation, investigates the Business Management and it works by following a strategy to ensure the protection of the online brand. The software can help a manager reach the company’s goals by enabling the data integration, increasing visibility into all the information, and easing the regulatory compliance.

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Building an Online Business Brand

Posted on October 17, 2013 at 12:34 pm

If you really want to see your business thrive, it needs an identifiable brand. When you have the foundations of your business, and you’re happy with your logo, colours, the message you want to give out, creating a brand becomes easier. So it’s important to know exactly what you want customers to get out of your business.

The main reason for this is because brands have to be consistent, so it getting it right first time will save you a lot of time and potentially money. Below are some tips for creating a good online brand, focusing on the aspects which must be considered.

  • The website should draw similar aspects from your logo and your company name/typography. Colour schemes are essential too, and testing various shades and getting feedback at an early stage is important.
  • Get a blog to engage with customers and make sure it is integrated with your social media accounts and your website. Then commit yourself to producing regular engaging content. Websites, blogs and social media accounts should never be left to turn stale.
  • Everything you produce should have your own stamp, so people know straightaway that it was produced by you for them. Emails, press releases, and newsletter should all have your own stamp.

Creating a brand takes time, so don’t make any rushed decisions because you may find they’ll soon backfire.

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