Good website design essentials

Posted on July 30, 2022 at 2:27 pm

When trying to design a website that will stand out from the rest, what are some of the essential elements that a good website needs?

The first consideration is to make the content of the website interesting and relevant and ensure that all images and videos are of high quality. First class content will get visitors to stay longer on your site and hopefully click through to other pages on the website too. The website should be aesthetically designed to reflect the company brand and ethos so that as soon as someone lands on the site they have a positive impression immediately.

If a website is not user-friendly most visitors will quickly leave the site so it is important that the site navigation is clear, pages load quickly and all links and call to action buttons work as they should. As many people access websites on a mobile device it is important that any site is optimised for mobile use.

If you had the most user-friendly website on the web, it would still be unsuccessful unless it could be found therefore the visibility of the site through digital marketing campaigns including SEO, social media and email marketing is vital to the success of any website.

Posted in Design