Thinking about branding

Posted on September 30, 2015 at 7:32 pm

When it comes to company branding the design or your website, promotional material and other advertising avenues are vital. As they say, a picture speaks a thousand words, so when choosing your company branding you should always consider what it is portraying to your customers. Colours have a big influence over what you want to say about your business. For example, if you want to show people that you are an innovative company, that is always advancing and keeping up with the times then you may want to use bright colours that stand out and are a little bit daring. Whereas if you want to show that you are a company that uses natural materials and put a lot in to the environment, then natural colours such as browns and greens will help you get your message across.

You should make sure that your branding is carried out across all platforms in a uniformed way so people start to recognise your brand whether it be from a website or bill board.



Posted in Design