Are you over optimising your website?

Posted on February 16, 2022 at 4:48 pm

When it comes to search engine optimisation more is not always the right approach. It may be that you have a particular phrase that you want to get ranked for and therefore you decide to create multiple different sorts of content for that phrase. Not only can your website become hard to navigate round but you may also may find that the search engines such as Google start to devalue your site. You may find that you struggle to get ranked high for phrases or that they even start to drop down. If this happens it is important to step back and view the content. It may be that you have several pages trying to rank for the same phrase or that you have the phrase used on one page a lot. This can be seen as spamming and you may find that the search engines then decide not to list the page at all. SEO is not an easy task and does require professional knowledge. You should always make sure you use a reputable SEO company who has the knowledge and understand to know exactly what to do to get your site ranked higher on the search engine results pages.

Posted in Marketing