How to make your website visitors convert to sales

Posted on June 15, 2020 at 7:32 pm

If you have a website for your business then that is a great way to start online marketing, but it is important that you not only attract visitors to your site but manage to convert them in to sales or enquiries.

It is important to ensure that your site can be found easily. Simple steps such as making sure non www. and www. both show your site will help ensure you do not miss any visitors. Another way in ensuring yor site is easy to find is to achieve good rankings on the search engine such as Google. You can do this in two ways – one, through SEO (search engine optimisation) and two, through paid for adverts on Google Adwords. SEO will take some time to achieve and you may have to work very hard to achieve number one or two positions. Google Adwords can be almost immediate but it can be quite costly, especially if you are bidding on keywords that are very generic or highly competitive.

If you have a website for your business then you may be constantly checking where you are in the. If you are receiving traffic to the site but are not benefitting from enquiries or sales then it may be time to revisit the content within your website and have a look at what is happening when people come to your site from the search engines. It may be that your site is too busy and they cannot find what they are looking for or that maybe you are targeting the wrong audience. All of these issues will result in limited sales and enquiries.

Posted in Marketing