How to rebrand your business and boost your marketing

Posted on August 24, 2014 at 8:59 pm

Rebranding a business can happen at almost any stage of the businesses life cycle. Some companies decide to rebrand quite early on following on from marketing and consumer information that they have gathered since starting up, while for others it isn’t done until a lot later on when their current brand is already well established. Most large national companies have gone through multiple rebrands over the years whilst also keeping their identity and customer base.

Rebranding can be a great way to boost your marketing strategy. If you are considering this then you should firstly ask yourself a few questions:

Have you out grown your current brand?

Have changes in the industry made it so there is a need to update your design?

Does our brand give the wrong impression?

If you answer yes to any of these then a rebrand may be the answer. It will allow you to remarketing your business changing any parts of your logo / website / branding that you have an issue with and get people talking about your company again.

Posted in Marketing