Is mobile marketing the way to go in 2022?

Posted on November 14, 2021 at 9:09 pm

Mobile marketing us now a huge industry and many companies have already seen the advantages that it can offer. It has grown massively over the last decade as more and more people are using their phones and mobile devices such as tablets, to not only search the internet but to make purchases. Mobile marketing includes marketing to people in a number of different ways using their phone as the way of connecting with them. It may be that you get them to download your app and opt in to receive notifications or that you send them text message marketing.

Because everything you used to do on a desktop can now be done on a mobile device it is important to make sure that your website is compatible for devices of all screen sizes and all browsers. If your website does not work on a mobile device the chances are people will not bother logging on to their computer to view your site, instead they will just go elsewhere. If you are going to the expense and trouble of doing a mobile marketing campaign, be sure that your website works ok on various mobile devices.

Mobile technology is all about customisation and personalisation, which is why marketing in this way can be so effective.

Posted in Marketing