Is your website targeting the right clients?

Posted on December 28, 2021 at 4:33 pm

For any small business taking the plunge and paying for a website to promote your company usually requires a large financial outlay and so it is vital that the right potential clients are reached. The website could be all singing, all dancing but if it is not found by your target audience it is wasted money.

This group of people who you consider to be specifically interested in your products and services are the people who you want to find your website amongst the abundance of websites out there but how do you make your website stand out?

A good place to start is to find an excellent web designer and developer who will be able to advise you on the most cost effective way to promote your website. Your marketing budget can be discussed, and most web designers will be able to provide a website to fit your budget. It is important at this initial meeting to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant parts of your site. A web developer will be able to start to use search engine optimisation or SEO so that your site will be ranked higher when visitors are searching for products or services that your business specialises in.

Posted in Marketing