What exactly is web marketing?

Posted on February 12, 2019 at 1:25 pm

As a business owner you should have a firm grasp on what marketing is and the different forms of it that you may want to us to help boost your business. Marketing is often split down in to online and offline. Traditionally offline marketing often took precedence but with more and more people using the internet to find products and services they want, businesses are having to get on board with online marketing. Web marketing is the marketing you carry on online and is linked to your website. Some companies that do not have a website still do online marketing by advertising via social media sites such as Facebook and Twitter by advertising on directory sites. This can work well, but is often more effective when backed up by having their own website.
Marketing companies will often have their own views on which elements are most important in terms of increasing their client’s visibility on the search engines and this may vary from client to client even though the overall goal is the same.
If you are going to be taking on your own marketing, it is worth investing in some training and setting aside some time to fully understand what you need to do and how to check your results.

Posted in Marketing