What types of content is most popular on the social media sites?

Posted on July 19, 2019 at 1:13 pm

Social media is being used more and more by businesses as a marketing tool.

A lot of businesses struggle to know what content to put on the social media sites to get the most out of it and to engage their followers. We have summarised some of the most popular social media sites and the types of content that is often used most on these sites.

Facebook – Quick updates, funny stories or images always go down well on Facebook. Also, sports and entertainment posts seem to do great on Facebook, so if you are within these industries then you may want to start here.

LinkedIn – On LinkedIn, content regarding luxury goods, jewellery and airlines received the most interactions across LinkedIn as well as posts reading job postings or vacancies.

Instagram – and for those of you within the arts industry then Instagram is the place to post your content. This image based social media platform is the ideal way to show off your creations and stir up conversation.

Twitter – Twitter is great for quick snippets of information and to direct people to full articles. If you often have news to share then Twitter may be the perfect place for you to do that.

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